Tennents deal taste bitter for Celtic and Rangers
Fans say Lager Out!
Mike Lees, the Managing Director of Tennents had this to say on the deal;
‘Football is a national obsession in Scotland and we believe this partnership with Scotland’s biggest and most successful football clubs takes our long-held strategy of sponsorship and investment in the game to the next level,’
‘We are very much looking forward to working with the clubs and their fans, and to an exceptional year for the brand in 2010.’
Tennents had it right before with Scottish football. The Tennents Sixes, The Tennents Scottish Cup and an association with the national team. This kept it across the board and if they must sponsor a sport, do it in a way that alienates no one.
Okay, it’s nothing more than cooking lager and should only be considered as a worst case scenario but it has its market share and its fans.
The news that they have now jumped into bed with the big Glasgow two is likely to tee off more fans that will please.
It will be interesting to see how the logo is displayed on the kit. Aesthetically, a big red T should be able to be accommodated better on the Rangers kit, interacting with their red, white and blue. The fashionistas can only fear how this logo would look on the green and white hoops of Celtic.
One Celtic messageboard has suggested that the Tennents name may feature on the top with the red logo on the shorts. We can only wait on Keith Jackson giving everyone the exclusive of the new kits to find out.
There has been a noticeable trend of Celtic fans buying unsponsored tops in recent years, this is likely to rise after this announcement. Conversely, the brand is not allowed on child kits, which will no doubt see many parents fending off questions from youngsters why their strip is not the same as the one worn by their heroes.
There have been murmurs that Tennents would be the logo for domestic matches with Magners for European games. Of course, many nations do not allow alcoholic sponsors to be used on kits so the strip may be sponsor free on these occasions.
Should football clubs be using alcohol companies for their income?
It is obvious that clubs have to consider all offers and if the best financial offer comes from an alcohol company, it is likely to be taken. We certainly can’t look to footballers to be role models but you would hope that clubs could take a little more responsibility, especially in the West of Scotland.
Both Celtic and Rangers have many community problems, some of which deal with improving people’s health. We are living in an era when Celtic v Rangers league matches have to kick off 12:30 on police advice. If you were to ask an English person who had no interest in Scottish football their opinion on Scottish fans, they would likely state Rangers in Manchester or the Tartan Army trips to terrorise Wembley.
Don’t get us wrong, alcohol is great sometimes, we love it! However, it causes a lot of serious problems in Glasgow. The health rate of the city can be tied in with alcoholism and the way drink is viewed to be the main staple in people’s lives.
This is a societal problem, not a football problem but when you think how intertwined Glasgow life is with alcohol, you can see that this deal will further re-enforce and promote alcohol in Scotland.
No matter the deal is done and if fans want to have their say, they can hit the brand and club in the pocket. There are plenty of other lagers available and if you don’t want to be seen as a walking advertising hoarding for Tennents, don’t buy the branded kit. Pick up an un-sponsored top or a retro top or even a t-shirt from an unofficial supplier.
We will now completely undo our good work and direct you to the WeKnowSFA shop….however, we would like to add…there are a great number of online Scottish football stores available (you can whistle for a link though!)
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whats with the bin the monarchy they need to bin the shop .ps getting the hoops strip right would be the same green and white hoops with a red neck
Ok I’m going to have to bite here.
Your article mentions that many English fans will relate Scottish support to that of Rangers in Manchester or the Tartan Army trips to terrorise Wembley. Clearly making reference to misbehaviour with the support on both counts.
Earlier in your article you also mention that Celtic v Rangers games have to be played at 12:30 but don’t mention the reason why. Could it be my paranoia, or is it because it was the fault of Celtic and their pitch invading supporters and coin throwing thugs who tarnished the game in Scotland with their shameful actions when Rangers won the League that day?
As for the sponsorship, necessary evil for both clubs. Neither can attract a sponsor on their own for fear of the other boycotting their stores, product etc. This way they can both prostitute themselves to the highest bidder.
jazrfc
Don’t you think in the 21st Century that the Monarchy is a bit out of date?
If you are really interested there is also a range of Queen’ 11 t-shirts in case you fancy having a right royal knees up,
http://weknowsfa.spreadshirt.co.uk/-I11023236
It’s not about biting, it’s about reading the article Quagmire… “If you were to ask an English person who had no interest in Scottish football their opinion on Scottish fans…”
I would like to pick up on that though – if it was only a Glasgow problem, why does the Embra derby kick off early? Is it before the tea-shops open?
Quagmire, there is no doubt that the behaviour of the Celtic fans that May Day holiday has caused the movement of the games – its been for the best (if not for the atmosphere) – so if you need it clarified – The Celtic fans at Celtic Park that night were a disgrace and there would have been no arguments if stricter punishment was handed out to the club.
As Jocky Bhoy said – the point in question mentioned the English view…as the TV money is clearly important for the Scottish game – perception south of the border needs to be remembered.
Both sides of the big two have distasteful elements, surely no one would disagree with that?
As for the shop – there are designs that will please and displease everyone, we’re working closely with our design team to create as wide a spectrum of designs as possible. Not all will be to all tastes.
I am not and never will be called apple, shut your face
as a british citizen and a proud one too the monarchy is very important to the british isles . . and for being out of date not at all the queen is the most important person in the brittish isles and when she moves on charles wont be king it will be william then il buy a t shirt ..
as a british citizen and a proud one too the monarchy is very important to the british isles . . and for being out of date not at all the queen is the most important person in the british isles and when she moves on charles wont be king it will be william then il buy a t shirt ..
jazrfc
As a proud citizen of Glasgow I have never felt the monarchy has done anything of benefit or of any great interest to myself or the city.
Their financial drain could be diverted into helping a greater percentage of the UK’s population rather than propping up an archaic system.
I would like to ask ‘quagmire’ a question about the ‘riot’ at Hampden, in 78 (i think, can’t be ersed looking it up), I was at that game, and when the hoops humped the huns all the young kids at the front ran onto the park in celebration, what exactly were the Scotlands Shame doing running onto the park and what was their intention?
I understand that the younger Scotlands Shame supporters had to come onto the pitch to avoid the shower of bottles raining down on them from the Shame behind them, but when the big boys followed their missiles onto the pitch, WHAT WAS THEIR INTENTION?
Obviously not one of joining in the celebrations!
And do you think that the Celtic support would sit back and let your facist hunscum lowlifes come onto the pitch and start beating and bottling our kids?
There was only one set of fans who (yet again) shamed the sport, their club and their country that day, and any with a modicum of sense knows who they were. SCOTLANDS SHAME RANGERS FC!
As for Manchester, you ain’t in Kansas any more Dorothy!
This is the WORLD WIDE WEB, not the laptop loyalists of the Scottish media who are quite happy to pretend that the disgraceful behaviour that shocked the world and SHAMED SCOTLAND, YET AGAIN, never happened or in some way was someone elses fault (AGAIN).
This is the real world where no one has heard of fatboy traynor, gordon ‘The Deliverance’ twaddle, or any of the many marray/smith bumboys in the Scottish media.
Believe me please, that Lillian Gish just doesn’t wash ANYWHERE outside Scotland or certain ‘societies’ in Norn Irn!!
WE ALL WATCHED IT ON THE TELLY!!
From Amsterdam to New York the world witnessed rangers support at their best!
What a joke your club would be if it wern’t such a disgrace, but hopefully if Loyds have any cajonés not for much longer!
max you seem a bit mad , a lot of anger inside , relax deep breaths
Guys guys guys….can we not just take some time to agree on something.
Tennents is pish.
why cut my comment when the one in front as he says hunscum and all the other bile fairs fair
Cos when the two sets of fans are attacking each other, we’re trying to let it go as much…purely because we dont have the time to moderate in depth like that.
However, what you were getting at was over the score Jaz, dont want any of that stuff on the site….from either side.
We’ve cleared up Celtic fans comments in the past as well.
You do have a point that Max has made some comments that some will be annoyed at…but as we’ve said, we’re trying to let it go to a certain level cos both sides are bad…but your insinuations have heehaw place in football Jaz.
Sorry.
All i want to say here is that i agree totally with what Max said in his post ( Feb3rd 5.58pm). Scotland`s Shame has been seen consistantly and repeatedly behaving in a barbaric manner over most of the world, yet nothing is done about it by the authorities. These people are the scum of the earth, and it`s an even sadder day for Scotland if innocent people are not allowed to post the absolute truth without being abused by aforementioned Scotland`s Shame(Rangers FC and their supporters). It is a violation of human rights to stop anyone from exposing these scum for what they are. Serious criminal charges and bans from football grounds for life are also now well under way.
Certainly touched a nerve with some on here eh!
Firstly to the site author/owner – Thanks for your clarification on the May Day game and the cause for Old Firm early kick off’s, all I was looking for was some balance in the article and you have corrected that, so thank you.
Mad Max – That’s some reply, was steam coming from your ears while you typed that up, did you manage to avert kicking your dog while getting all your anger out on a message forum?
If you take time and read my response, I wasn’t denying any trouble at Manchester, how could I? There was a shameful minority of supporters at that game, no in fact I wont even class them as supporters as they probably haven’t even been to a game in their lives. They turned up in their hundreds of thousands at Manchester due to cheap travel and indulged in hours long sessions on the bevvy. Sadly an element disgraced our club, our country and humanity with scenes of mindless violence.
See max I can admit it, can you though?
Just off the top of my head:
Fan shot in the chest in Amsterdam
Fan stabbed at Partick Thistle
Plane diverted to Wales after the Celta Vigo Game
Fighting with the Police at the same game
Fighting with Kilmarnock fans just on Tuesday there and also at the end of day season finale some years ago, disabled supporter even hit!!
Fighting at the recent Morton Scottish Cup game
Persistent pitch invaders both in the league and Champions League
Ricksen hit by a lighter and various other objects thrown in his direction at Parkhead
Countless broken seats at Ibrox which led to a ban on your support
I could go on even further, but what’s the point? Spare me the Scotlands Shame pish as we both know that there are elements within both sets of fans that disgrace the club and themselves that neither can be proud of.
As for the Hampden riots, I’m glad you have managed to ascertain the cause of the riots that day, something Strathclyde Police never managed to do, but heh if it makes you feel better to blame the Rangers, then you carry on with your bile and hatred.
As for Lloyds shutting us down, well my insider tells me that should we remain ten points clear before the next Old Firm game, beat the Gallowgate Gallacticos to make it 13, then they will place the club into administration and take the 10 point deduction, debt free and start again!
Oh an Ankabhoy, since footbal,l banning orders ca,me into being in Scottish Football, have a guess who has the most supporters banned.
Tims – Facts = deflect, deny, revise.
Oh and when is the beatification of the Holy Father Keane taking place, wouldn’t want to miss that now……..
Again more denial- They wurnae real rangers supprters!
See, so you can’t REALLY admit it canyou?
No steam here pal!
Just a need to put right the rangers revisionism about what actually happened in 78, I think the facts speak for themselves.
Your proven sectarian support seem to think that everyone should be quiet about Manchester and in some way sweep it under the carpet, I was only letting you know that outside that sectarian bubble that is the Scottish media, that just doesn’t wash!
Do you really want to compair notes on fans behaviour quagmire?
REALLY?
Will I start with a police officer loosing an eye in 72, and go into further details?
Right through your ‘history’ with details of Birmingham, Barcelona, villereal………etc?
Will I go into details of wee bhoys brutally murdered in broad daylight in Brig’ton?
Or how two rangers ‘supporters’ cowardly murdered the wee bhoy in Caulder St Govan hill.
The details of both these hienous crimes i”m sure we can all do without!
Will we talk about illegal Irish terrorists being murdered inside Ibrox while attending a function in their honour actually at the club?
I could go on all day here, but I have neither the time (and that would be all day today and a big chunk of tomorrow) nor the inclination.
If you want me to go into detail about your clubs infamy please let me know.
Ps. Do you really think that statements like, “Holy father Keane” aren’t sectarian and offensive?
If you read my post, could you please point out any remarks I made concerning religion.
Says it all really!!
Think I answered your question regarding the Hampden Riots but noticed how you managed to gloss over ALL the points I made about your support. Sadly I could list countless names,murders, attempted murders etc etc but what is the point really? We live in a very sad society where Sectarianism is still active and prominent in both camps, to deny that and try to shift the blame on the big bad proddies is nothing short of laughable, but if that makes you feel better about yourself then you carry on feeling your oppression.
‘Humped the Huns’
‘Facist Hunscum’
Just two wee ditties you managed in your inane ramblings, if I could point you into the direction of the Anti Sectarian Charities definition of the word ‘Hun’
Offensive sectarian language is commonly used in Scotland on a daily basis, with abusive terms such as “Hun” and “Orange bastard” being used negatively against Protestants ( or those perceived to be) and others such as “Fenian” and “Tim” used negatively against Catholics ( or those perceived to be). This reinforces religious and racial stereotypes as well as fueling the divisions and conflict between the denominations. Children commonly use words without any knowledge of their meaning, but with an understanding that these words are a means by which to insult others.
So there you have it mad max.
As for me mentioning the beatification of the Holy Father Keane, please tell me how that is offensive? Do the Celtic support not sing a song about the ‘Holy Goalie’ should Boruc be offended now as well? My comment was in humour about the arrival of the new messiah, or perhaps after his performance against Kilmarnock, we should address him as Brother Keane of the Establishment?
Catch a grip.
I have never understood the sense of buying a replica shirt with sponsor and all on the front.
Put it this way, A.N company pays the club for the privilege of putting their brand name on the front of the jerseys. All well and good. Then, A.N punter pays for the privilege(!) of being a walking sandwich board for said company! Doesn’t make a great deal of sense in my book.
Especially when, and I am in utter agreement with you on this WKSFA, Tennent’s is utter pish. Even more so than the current brand of stewed urine that adorns the jerseys at the current time.
No wonder more and more fans are willing to pay over the odds these days for sponsor-free shirts.
Please refer me to any statements I made in my post refering to anything religious.
The word hun is a historical reference to the marauding Mongol race mostly remembers by figures such as Gengis Khan. It was later brought back by Winston Churchill to describe the German army and the Nazis of WWII because of their obvious hunnish behaviour rampaging through Europe.
Ring any bells.
Considering the German army was not a sectarian affair, infact Kolonel Claus von Stauffenberg who lead the famous ‘briefcas’bomb’ to assasinate Hitler was a devout Catholic, how anyone can call the term sectarian shows a real lack of depth of the intellect.
It has no religious connotation whatsoever.
Your references to “Proddies”, “Orange Bastards”, “Fenian”, and such, lets a us all know where your at mentally.
As for the word “Tim” is concerned, I would proudly call myself a “Tim” !
As far as I know the name “Tim” is short for Timothy Molloy or Timmalloy, rhyming slang for Bhoy, Celtics well known nickname, which is even aknowledged on our official site, so I don’t see any sectarianism there!
As for the Anti-sectarian charity your refering to, NBM I think (that’s a joke) the reason they refer to ‘Tims’& “Huns’ is because they know the huns don’t like being called huns (try loosing the Nazi salutes boys that might help) and then do the usual Scottish media nonsense of bringing in the word ‘Tim” to add some sembelence of the old “one’s as bad as the other” BS we’re all so used to, when infact the offensive terms they are afraid to drag into the light of day are terms like ‘Pape’, ‘Taig’, Tarrier’, ‘Fenian’, ‘Bead rattler’, and the like.
So once again, could you please refer me to any religious reference I made in my original post.
I think you’ll find there’s only one person making religious sectarian comments here and I’ll let the readers make up their own minds as to who that is.
Do you really want me to go into detail about rangers HUNNISH behaviour throughout, not just Europe, but the world?
Would you like Quotes from the Spannish press, the Greater Manchester Police, some of the most distinguished managers in world football, Goverment officers from many countries about what THEY think of the rangers support?
I will certainly oblige if that’s really what you want.
Maybe we can compair them to comments made by similar public figures about the Celtic support.
If you really really want!!
Ah mad max once again the inane ramblings of a mad man, forget the acclaimed anti sectarian charter ‘Nil By Mouth’ as it doesn’t fit with your agenda.
I’ll bow to your superior knowledge that
Celtic = good
Rangers = bad
Now where is that Wolfe Tones video from Parkhead now ……
I’m sorry my giggidy friend, I usually like your balanced posts but what have the Wolfies got to do with any of the above?
not that bad quagmire 10 points clear in a cup final and going strong in the other ,one other thing cmon yea pars lol no i dont meen that please keep squidward
Probably about as much relevance as some of the ramblings that Max came away with and got caught up in the cheap point scoring, something I try to avoid whilst posting on here.
So moving on and back to the Tennents sponsorship discussion, how much is the deal actually worth to both clubs? Does it eclipse the current Carling deal, which I’ve strangely started to like on draught, perhaps because it’s £1.10 in the local Wotherspoons right enough!!
The only real figure seen so far was an American site stating something like $14.4m – but no details about breakdowns.
Think there ws something vague about how it could be worth up to £1.5m a season for both clubs.
Mind you, this site could be worth up to £1.5m a year….its worth about 20p but thats a figure that is up to £1.5m!
What do the Rangers fans think of their main sponsor for next season being based in Dublin, will they still be using the Behind Enemy lines rhetoric again.
Tennents owner are C&C group PLC
http://www.candcgroupplc.ie/group_profile.asp
what do celtic think of their new captain being as mad max puts it a hun and that he is or was bigtime .as for them coming from dublin who cares and if they were enemy why give us the same as ceptic
http;//soontobefiftythree.5stars
You would think that
Jock Stein
Kenny Dalglish
and
Danny McGrain would indicate that Celtic fans don’t have any problem with the background of the players.
In Jock’s own words:
“”Jock, if there were two players, one Catholic and one Protestant. Who would you sign?”
“The Protestant”
“Why?”
“Because I know that Rangers would never sign the Catholic”"
Still…much like Max doesn’t speak for all Celtic fans, Jaz some Rangers fans will have greater difficulties with a Dublin based firm that you do.
Then again, if they went to Dublin, the Rangers fans would follow on wouldnt they?
So everyones a winner
Swinging back into the Religious element again, although it’s difficlut to ignore I suppose given the history of both clubs.
Both sides of the Old Firm have shown that they will take anyones coin, can a PLC business such as C&C be ‘Celtic Minded’ ??
Always had a chuckle at the way Old Firm fans associate certain things in life, Guinness being a prime example. Wonder if many of both sets of fans know their history surrounding the origins of that particular brand of alcohol?
Which is without a doubt, the best pint of beer in the world!
Some of the posts on this place would indicate some people dont know the history of their own clubs let alone a drink.
We’ll be disagreeing about Guinness being the best pint – never took to it at all. Had a pint on the top floor of the museum and once in Glasgow, not a fan.
Max the Hampden Riot was 1980 the 1978 cup final was between Hearts & Rangers with Rangers winning 3 – 1.Guinnes is a great pint although it has to be looked after properly @ the pubs or it will be well outwith the criteria required to achieve the greatness.Quagmire there were early kick offs long before the game you mentioned & BTW i agree the Celtic fans were a disgrace that day as were quite a few Rangers fans with there behaviour.
Btw lothian i know the history of Guiness & your right its good for a wind up!!!!!!!Its also amazing the amount of Protestants who dont realise they are also Catholics.
Should that not read catholic with the small ‘c’ Danny
There’s me digressing again! Anyway, Tennents is ok draught, can is worthy of washing your wheels, just.
No catholic with a small c is not a theological term & i would be very surprised if all Protestants or Roman Catholics were catholic.